WHAT PEOPLE SAY
“Rupinder is a force for good in the music industry. She transformed PRS for Music’s communications and has an exceptional ability to connect people and organisations to achieve great things.”
— James Ainscough OBE, CEO, Royal Albert Hall
“Rupinder transformed brands communications strategy, significantly enhancing its visibility and business profile. She embodies excellence, innovation and leadership.”
— Amarpal Gaind, Head of Strategy, Silva Screen Publishing
“Rupinder has strategically positioned PRS for Music through events, social media and traditional PR, navigating a complicated business without ever losing her cool.”
— Rob Levine, Deputy Editorial Director, Billboard
“Rupinder revolutionised PRS for Music’s communications, marketing and events, championing a more member-centric approach and measurably enhancing its partnerships and industry profile.”
— John Mottram, Chief Strategy, Communications & Public Affairs, PRS for Music
“Rupinder has made a profound impact across media, social, events and marketing—driving visibility, strengthening reputation and raising the organisation’s business profile.”
— Jonathan Morrish, Publicist, Media Consultant and Trustee, The BRIT School
“Rupinder’s understanding of artists’ needs in a fast-moving landscape is invaluable. Her work representing the South Asian music community has been nothing short of brilliant.”
— Steve Marshall, Director, Marshall Records
“I really value Rupinder’s strategic and direct approach to finding solutions. Her advice has shaped our work and strengthened how our shared values are communicated.”
— Joe Frankland, CEO, PRS Foundation
“Rupinder has played an integral role in connecting people and creating opportunities across UK music. We need more people like her: selfless, supportive and encouraging.”
— DJ Limelight, Broadcaster, BBC Asian Network
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